SAYP

A Home For SaaS Entrepreneurs
Built by SaaS Pioneers

A software group that drives growth and collaboration through deep industry expertise and a rich legacy within the Nordic IT landscape.

Home for SaaS Entrepreneurs

SAYP was founded in 2021 by experienced SaaS entrepreneurs who has successfully founded and grown SaaS companies from startups to leading international niche players.

With SAYP we aim to build a leading software group, leveraging on our prior success and know-how when identifying and partnering with the most successful and well-established business to business SaaS companies, engaged entrepreneurs and thought leaders.

Today SAYP has become a home and a gathering place for providers and developers of industry-leading software solutions and experienced SaaS entrepreneurs active within numerous different business to business SaaS areas, where they can benefit from ours and each other’s knowledge, experience and network. Our expertise and deep industry knowledge make us a reliable partner in our customers growth journeys, where we always strive to deliver maximum benefit and long-term value.

Specialists in Process Management Solutions

“With the help of SaaS solutions, we streamline a wide range of internal and operationally critical processes. Our customers operates within various industries and business areas, but all share the need to manage complex processes and workflows efficiently.”

Ulf Cato – CEO at SAYP

Swedish SaaS Pioneers

Both the companies and the key people within SAYP Group have been an integral part and force in the Nordic IT landscape since the early days of the internet. Our history stretches back to 1983 when Explizit was founded as a joint venture to support major Swedish industrial enterprises with IT and computers. During the late 90’s several of our group companies had launched their respectively first online solution such as Explizit’s complete customer management system for Swedish Vehicle Inspection Agency.

Quicksearch, who launched one of the world’s first web- and touch-based solutions for customer insights and employee engagement, and Loopon, who in the early 00’s established itself as the hotel industry’s primary partner in  digital guest feedback.

Over the next decade, through several mergers, acquisitions and talent recruiting, SAYP was born.

Our entrepreneurial background is something we cherish carefully. At SAYP, we take responsibility rather than delegate, and being held accountable is a privilege. We strive to attract the sharpest and most passionate minds, but we also believe that a sharp mind comes from an inherent desire to learn, develop, and be allowed to do so.

SAYP began as the merger of following companies

SAYP - Specialized Applications for Your Processes

Within our different business areas, we develop and provide software solutions that meets functional, and mission critical needs. We adapt and specializes our applications capabilities and functionality in line with processes, offering state of art functionality and the highest possible benefits, in an increasingly fast changing world – where processes must be adapted to new needs in a new reality.

Key Characteristics of SAYP Companies

Niche Expertise with Complex IT Systems

We invest in software solutions that operate within a specialized area, providing advanced IT solutions that address complex challenges. These solutions are often leaders in their fields, leveraging deep industry knowledge to deliver software that meets the customer needs of today and tomorrow.

Skilled Workforce

Reducing churn is critical to sustaining growth, and it’s one of our specialties. We dive deep into customer insights to understand the root causes of churn and implement strategies that keep customers engaged and loyal.

B2B SaaS Solutions with Recurring Revenue

A strong go-to-market strategy combined with reinforced sales efforts is key to scaling SaaS business. We provide the tools and support needed to refine your approach, target the right markets, and maximize sales impact.

Proven Business Models

Our acquisitions are companies with proven business models that have demonstrated their effectiveness over time. These models are scalable and adaptable, providing a solid foundation for future expansion and success.

Diversified Customer Base

We seek out companies with a broad and diversified customer base, reducing dependency on any single client or industry. This diversification is key to minimizing risk and ensuring the company’s long-term viability.

Strong History of Positive Cash Flow and Profitability

The companies we acquire have a solid track record of generating positive cash flow and maintaining profitability. This financial stability is crucial for sustaining growth and making strategic investments in the future.

Significant Growth Potential

We target companies that have significant potential for growth, whether through market expansion, product development, or operational improvements. Our goal is to unlock this potential and drive these companies to new heights.

Clear Value Proposition

Our group companies deliver niche-specific solutions with clear value propositions, focusing on measurable outcomes that drive operational efficiency and contributes to our customers profitable growth journeys by enhancing employee engagement and customer experience.

Commitment to Ethical Business Practices

At SAYP, we believe in conducting business with integrity. The companies we acquire share this commitment to ethical practices, ensuring that they operate responsibly and with respect for all stakeholders, including employees, customers, and the broader community.

Let's get in touch

Stockholm

Riddargatan 35
114 57 Stockholm

Barcelona

C/ de Balmes, 156 L’Eixample
08008 Barcelona

Göteborg

Stena center
412 92 Göteborg

Halmstad

Gamletullsgatan 12
302 27 Halmstad

Skellefteå

Hörnellgatan 10
931 30 Skellefteå

Emmaboda

Norra Lindåsgatan 15
361 42 Lindås

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